Heeya’s Vision

Heeya is a purpose-driven brand powered by rural artisans. We combine design, sustainability and fashion to reimagine the saree and handcrafted fashion for a new era. Our endeavor is to create timeless bonds — between people, planet, and the future. Our vision to become a brand that speaks to every generation with authentic, sustainable, and culturally-inspired apparel built by local workmanship.

Every piece of textile we make is a symbol of quality, high craftsmanship and sustainability, weaving dignity and connection into the fabric of everyday life. We work with partners across the eco system and co-create textiles that not only make you look and feel good, but do good too.

Started in 2012, Heeya is honored to have been covered by various media and publications including The Times of India, India Today, Yourstory.com, The New Indian Express, The Hindu, Deccan Herald, The Voice of Fashion, Bangalore Mirror, IIMCIP.org, National Skills Network and many others

Our Values

Integrity of Craft – respect for heritage, natural processes, and authenticity.

Bonding Across Generations – fashion as a connector

Design with Soul – marrying tradition with contemporary design.

Sustainability – commitment to slow, ethical fashion.

Community Empowerment – centering women artisans and their dignity.

Brand Promise

Every Heeya saree and handcrafted product carries the soul of the artisan and the bond of generations — offering beauty, quality, and meaning that cannot be mass-produced.

Impact (since 2012)

Livelihoods & Artisans
  • Approximately 8000+ products sold so far → working primarily with women artisans - directly sustaining women artisan incomes.
  • Created community weaving processes in Chhaygaon, Kamrup district and Jorhat, Assam
  • Created eco-system development by ensuring access to product development, availability of high quality yarns and market access opportunities in these areas
  • 80% of artisans are women, enabling economic empowerment and community leadership.
  • Average artisan earnings increased by 100-300% through Heeya partnerships.
  • 50% women have become self employed
Women’s Economic Empowerment
  • Putting women at the center of the value chain.
  • Creating sustainable income generation models
  • 2030: Target to reach 10,000 women artisans across India.

Cultural Revival
  • Reviving Assamese cottons, silks, natural dyes and North Eastern tribal looms
  • Reinterpreting sarees for Gen Z & Millennials with bold motifs, gender-fluid drapes, and storytelling-led fashion.
  • Heeya sarees carry the story of its artisans and communities — documented and shared digitally.

Sustainability & Environment
  • 100% handmade, low-carbon products (vs. powerloom /synthetic alternatives).
  • Plastic-free packaging, shifting to reusable cloth bags & recycled materials.
  • Offset 2,000 kg of synthetic textile waste by promoting natural handloom alternatives.

Community & Bonds
  • Building a multigenerational community of Gen Z, Millennials & Gen X around sarees and enhancing shared values

 

Impact in one snapshot

8000

Products (mostly sarees)
Sold

100%

Handmade and
Sustainable

2

Community saree weaving started & supported in 2 clusters in Assam

50%

Women Artisans Empowered as Self-employed