Heeya’sΒ Vision

Heeya is a purpose-driven brand powered by rural artisans. We combine design, sustainability and fashion to reimagine the saree and handcrafted fashion for a new era. Our endeavor is to create timeless bonds β€” between people, planet, and the future. Our vision to become a brand that speaks to every generation with authentic, sustainable, and culturally-inspired apparel built by local workmanship.

Every piece we make is a symbol of quality, high craftsmanship and sustainability, weaving dignity and connection into the fabric of everyday life.

Our Values

Integrity of Craft – respect for heritage, natural processes, and authenticity.

Bonding Across Generations – fashion as a connector

Design with Soul – marrying tradition with contemporary design.

Sustainability – commitment to slow, ethical fashion.

Community Empowerment – centering women artisans and their dignity.

Brand Promise

Every Heeya saree and handcrafted product carries the soul of the artisan and the bond of generations β€” offering beauty, quality, and meaning that cannot be mass-produced.

Heeya Impact

Livelihoods & Artisans

  • 8000+ products sold so far β†’ working primarily with women artisans - directly sustaining women artisan incomes.
  • Created first women’s saree cluster in Chhaygaon and Jorhat, Assam
  • 80% of artisans are women, enabling economic empowerment and community leadership.
  • Average artisan earnings increased by 100-300% through Heeya partnerships.

Women’s Economic Empowerment

  • Putting women at the center of the value chain.
  • Creating sustainable income generation models
  • 2030: Target to reach 10,000 women artisans across India.

Cultural Revival

  • Reviving Assamese cottons, silks, natural dyes, North Eastern tribal looms and popularising weaves such as Tangail,Β  Jamdani , Kanjivaram and other weaves amongst all generations
  • Reinterpreting sarees for Gen Z & Millennials with bold motifs, gender-fluid drapes, and storytelling-led fashion.
  • Heeya sarees carry the story of its artisans and communities β€” documented and shared digitally.

Sustainability & Environment

  • 100% handmade, low-carbon products (vs. powerloom /synthetic alternatives).
  • Plastic-free packaging, shifting to reusable cloth bags & recycled materials.
  • Offset 2,000 kg of synthetic textile waste by promoting natural handloom alternatives.

Community & Bonds

  • Building a multigenerational community of Gen Z, Millennials & Gen X around sarees and enhancing shared values around

Β Impact in one snapshot

8000

Products (mostly sarees)
Sold

100%

Handmade and
Sustainable

2

Community saree weaving started & supported in 2 clusters in Assam

50%

Women Artisans Empowered To Be Self-employed